This playbook is intended to provide the Uniswap Foundation’s builder community with strategies, tools, and frameworks to launch and promote their projects.

This reflects suggested timelines and initiatives; it’s directional, and can be adapted to your team and project needs.

Reading and resources

Pre-Launch Checklist (4+ weeks before launch)

Pre-Launch: Coordination (2 weeks before launch)

Launch Day: Go live and amplification (Day 0)

Post-Launch: Evergreen engagement & calibration (Week 1-4)

Need help? Uniswap Foundation & Uniswap Labs marketing POCs

90-day marketing plan & refinement